I will create a marketing or business plan

About:

The topics included in the marketing plan would be as follows 

(I can always customize it according to your wishes

Executive Summary. 

1.  Background. 

2.Value Proposition. 

2.1 Identification of stakeholders. (Mendelows Matrix)

2.2 Customers Value proposition. (Kotler Total product concept)

2.3Organizational Value proposition. (porters 5 forces)

3. Key findings Challenges and Opportunities. 

3.1 SWOT Analysis, 

3.2 Key issues. 

4.  Marketing Objectives. 

5. Strategic Marketing Plan.

5.1 Segmentation. 

5.2 Segment Profile. 

5.3 Targeting Strategy. 

5.4 Positioning. (perpetual Map)

5.5 Competitive Advantage. 

6 Marketing tactics. (Traditional /digital Marketing tactics)(7/8 P's)

6.1 Product 

6.2 Price. 

6.3 Distribution/ Process. 

6.4 Promotion. 

6.5 People. 

6.6 Environment 

6.7 Place. 

6.8 Previously used tactics. 

7. Action Plan Budgets and Financials. (Gantt Chart) 

7.1 Payback period. 

7.2 Breakeven. 

8. Ethics Sustainability and CSR.. 

9. Control Measurements, Risk and Contingencies. 

9.1 Risk Management 

9.2 Key Performance Indicators. 

10 Conclusion. 

11Uppsala Model of International Adaption. 

12Bibliography. 

13Appendix  

Reviews

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